SEO or Search Engine Optimization has quickly climbs the ranks as one of the most important processes in getting a site noticed. Articles and web content often focus on the importance of SEO with keywords while SEO specialists find their niche in many other aspects of this growing business. SEO aims at the heart of publicity and it’s a known fact that the better your skills at SEO, the more likely you are to climb the search engine charts. Let’s take a look at what makes up a good SEO ethics.
Often referred to as “back-linking,” inbound links create a direct route to your site from other well known sites. Inbound links are essentially piggy backing off another site’s traffic. These links can be contained in signatures, blurbs, or any other means as long as they link to your site. Creating back links is a time consuming job, but it’s well worth the effort. The most efficient way to develop SEO through back links is to make sure and put your links on pages that have content much like your own.
Lots of Content
Having lots of keyword rich content is one thing, but there is a trick to it you should understand. As Google searches pages for new content, it refreshes the crawl over your site. Having lots of content and creating new content on a regular basis are two different things and Google will recognize that. However, if your page is extremely light on content, like 100 words or less, then you definitely should bulk up a bit. Also, creating new subject content, meaning subjects not previously covered on your site, will help too. This is a big debate and many SEO researchers will tell you it isn’t necessary; however, it’s all in the way that your content is done and not how much of it you have.
Minimum Code Clutter
Search engines sort through your site’s HTML in order to read content. Leaving open or broken codes in your site’s content can prove to be a deal breaker for a search engine. Always use simple HTML and never over use things like flash players and images as search engines can only read text.
Creating a deep link for your site is much like back linking, however instead of simply pointing to a domain, like a .com, it will point to a specific place of your site. The essential idea here is to direct visitors further into your site so that your information is further accessed.
Site maintenance is the simplest and quickest thing some one can do. That’s not saying is the fastest rise in page rank, however there are some positive things to say about it. Everything in our lives need maintenance: cars, homes, even our bodies. Why should your website be any different? Maintaining your website will allow the search bots to crawl through your site on a regular basis and ensure new and fresh content, which links back to the second point above.
While different trial and error sessions work well with SEO, the last point, maintenance, is worth mentioning again. Simply because you put a few back links out, doesn’t mean you will survive. If you don’t take the time to maintain all your SEO set ups then any progress you have made will surely fail. It is one thing to be the first site on a search engine for a day, but it’s another to be the top site on a search engine for a year or more. Without proper SEO and without following up on the path you’ve begun to create for your site, it will fall off the face of search engines everywhere without a peep.
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