What is the point of having a website that nobody knows about? There isn’t any. How can 100,000 daily visitors provide no new business? Because they are the wrong visitors. With effective web marketing strategies such as Search Engine Optimization, Pay-Per-Click management, and email campaigns, more traffic that is highly targeted will end up at your website.
Search Engine Optimization
SEO at it’s root is quite simple: Build a website and write it’s content in fashion that the major search engines will be able to catalog easily and think is relevant for search users. However, that task can be difficult to achieve. New or old, we can help optimize your site for the search engines by creating efficient code and effective content writing. By targeting local traffic, we can bring in users that are highly targeted for your product or service. The end goal is to rank highly in the natural search results of the major search engines.
Pay-Per-Click (PPC) Campaign Management
Another way to appear in the search engines is through pay-per-click. If you have ever used any of the major search engines such as Google, Yahoo! or MSN, you probably noticed ads that appear above or to the side of your search results. The benefit of these PPC campaigns is that you only pay when someone clicks on your ad. PPC campaigns can be very effective in highly competitive fields and can augment SEO strategies perfectly or be a sole marketing effort.
If you collect a list of past customers or potential customers, sending out effective emails to bring in repeat business can be very effective. We can help design, build and send out emails to large numbers of users to increase traffic, and thus revenue or leads, to your business website.