Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search engine optimization, better known as SEO is an extremely competitive and important marketing tactic that requires an up to date understanding of the current search formulas used by major search engines. SEO rank and listing is based on a couple of factors: original content that contains pertinent keywords, and link popularity – the number of relevant incoming links to a website. Other factors are the navigation structure of the site, the way content is displayed/coded, underlying code (programming), and how a site appears to the search engines.

Why SEO?

Having your website properly optimized is just as important as having a good design or well programmed functionality. A website is often the first impression a potential customer will have of an organization. This important tool must first be found by customers who are looking for it. The best way to have that happen is to have the website design display prominently on top of search engines for your related keywords.

My optimization services begin with an extensive keyword/competitor analysis and site evaluation.  The SEO services I’ll provide would consist of but not be limited to the following:

Web server analysis
Keyphrase research
Wordtracker keyword analysis
Meta tags (Title & description)
Creation of robots.txt file
Creation & registrations of sitemap.xml
Initial link building/link procurement
Ongoing quarterly link building
DMOZ submission
Information architecture audit
Google Analytics setup w/ conversion tracking
Google Analytics traffic analysis
Local search optimization
Setup of website sitemap
Alternate text added to images
Link redirect audit
Free & paid directory submissions
Canonicalization analysis
Initial copywriting Tweaks
Ongoing monthly keyword reporting
Ongoing monthly traffic & goal reporting

Are you ready to maximize the full potential of your website?  Contact us today!